Logos are essential in business because they represent your company and its products or service they grab attention make a solid first impression and foster brand loyalty they also help you stand out from your competitors and meet your audience's expectations logos are the foundation of your brand identity and communicate ownership. According to optimal targeting our brain processes visuals faster than your test and that means a distinctive logo makes your brand and business easy to recall and recognize a logo also convinces your brand personality or value and tone using visual cues like colors fonts symbols shape and slogans. I am also a professional logo designer in Pakistan. If you know more about logo importance so leave a comment.