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Is Audi Considered a Luxury Car? Audi is widely considered a luxury car brand due to its high-end design, advanced technology, and premium performance. Known for its sleek aesthetics, superior craftsmanship, and cutting-edge features, Audi competes with other luxury automakers such as BMW, Mercedes-Benz, and Lexus. The brand offers a range of vehicles, from stylish sedans like the Audi A4 and A6 to high-performance sports cars like the Audi R8 and luxurious SUVs such as the Audi Q7 and Q8.