Benchmarking is the process of comparing a company’s performance, processes, or products against industry standards or top competitors to identify areas for improvement. It helps organizations understand where they stand in the market and adopt best practices that drive efficiency, quality, and innovation. By measuring key metrics such as productivity, customer satisfaction, or cost-effectiveness, businesses can set realistic goals and stay competitive. Ultimately, http://www.deleo.net.au/ benchmarking is not just about comparison—it’s about learning, adapting, and striving for continuous growth and excellence.