This one — why should a brand name be distinctive— hits a core branding truth: your name is often your first impression and a long-term identifier. The article’s breakdown of memorability, uniqueness, and linguistic fit really drills home why choosing a bland or generic name is a missed opportunity. I liked how they discuss sound, spelling, and emotional resonance. In crowded spaces, a distinct name makes you easier to recall and protect legally. Anybody thinking about naming a startup should read this before locking anything in.
Why do you think it’s so important for a company to come up with a name that really stands out, instead of just choosing something that sounds nice or trendy like everyone else?