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Dmitrii Khasanov's insights into how banks can establish authentic brand partnerships with influencers are both enlightening and practical https://www.globalbankingandfinance.com/dmitrii-khasanov-how-banks-can-build-authentic-brand-partnerships-with-influencers/. The article effectively highlights the increasing importance of influencer marketing, especially among the younger demographic. Khasanov's comparison of influencer selection to choosing TV programs for advertisements simplifies the concept for readers. The emphasis on banks connecting with younger generations through social media platforms like TikTok and Instagram, facilitated by influencers, is particularly relevant. Khasanov's 7C approach offers a structured framework for banks to create successful influencer partnerships, making this article a valuable resource.