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The global customer engagement solutions market size was USD 18.05 Billion in 2021 and is expected to register a revenue CAGR of 10.81% during the forecast period, according to latest analysis by Emergen Research. Rising advancements in technologies such as Artificial Intelligence (AI) is a major factor expected to support revenue growth of the market during the forecast period. There is a risk that simply producing more content will only contribute to the ‘digital noise,’ as more business owners send more targeted advertising across more channels, even though using AI to start generating messages opens new possibilities for companies to create stuff at scale. Contrarily, AI-generated, tailored language can break through the din of digital advertising with pertinent, compelling messages that aid in conversion for businesses. First-party data having knowledge about linguistic components that can more effectively compel customers can increase its success. Retailers who don't reinvent their digital marketing tactics run the danger of passing up income and profit, which is particularly risky as the retail and macroeconomic environments get more unstable.

The global Customer Engagement Solutions Market report published by Emergen Research assesses the Customer Engagement Solutions market with regards to market size, market share, revenue growth, key segments, and regional bifurcation. The global Customer Engagement Solutions market is highly fragmented with numerous players operating on a global and regional level. The companies are engaged in mergers and acquisitions, joint ventures, and collaborations along with product advancements and R&D activities to cater to the growing global demand and gain a robust footing in the market.

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Competitive Terrain:

The section on the competitive landscape offers valuable and actionable insights related to the business sphere of the Customer Engagement Solutions market, covering extensive profiling of the key market players. The report offers information about market share, product portfolio, pricing analysis, and strategic alliances such as mergers and acquisitions, joint ventures, collaborations, partnerships, product launches and brand promotions, among others. The report also discusses the initiatives taken by the key companies to combat the impact of the COVID-19 pandemic.

The leading market contenders listed in the report are:

The International Business Machines Corporation (IBM), Microsoft Corporation, Avaya Inc., NICE, Oracle Corporation, Salesforce, Inc., Open Text Corporation, Verint Systems Inc., MoEngage, Inc., WebEngage, Sentimeter, and Alvaria

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Emergen Research has segmented the global Customer Engagement Solutions market on the basis of type, application, end-use, and region:

Segments Covered in this report are:

• Component Outlook (Revenue, USD Billion; 2019–2030)

  • Solutions
    1. Workforce Optimization
    2. Robotic Process Automation (RPA)
    3. Omnichannel
    4. Analytics and Reporting
  • Services
    1. Support and Maintenance
    2. Integration and Deployment
    3. Consulting Services

• Organization Size Outlook (Revenue, USD Billion; 2019–2030)

  • Large Enterprises
  • Small and Medium Enterprises (SMEs)

• Deployment Outlook (Revenue, USD Billion; 2019–2030)

  • Cloud
  • On-Premises

The various regions analyzed in the report include:

• North America (U.S., Canada)
• Europe (U.K., Italy, Germany, France, Rest of EU)
• Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
• Latin America (Chile, Brazil, Argentina, Rest of Latin America)
• Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

Key Objectives of the Report:

• Analysis and estimation of the Customer Engagement Solutions Market size and share for the projected period of 2022-2030
• Extensive analysis of the key players of the market by SWOT analysis and Porter’s Five Forces analysis to impart a clear understanding of the competitive landscape
• Study of current and emerging trends, restraints, drivers, opportunities, challenges, growth prospects, and risks of the global Customer Engagement Solutions Market
• Analysis of the growth prospects for the stakeholders and investors through the study of the promising segments
• Strategic recommendations to the established players and new entrants to capitalize on the emerging growth opportunities

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