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What Does a Digital Marketing Apprentice Do? A digital marketing apprentice plays a crucial role in supporting a company's online marketing efforts while gaining hands-on experience in the field. Their responsibilities typically include assisting with social media management, content creation, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising. They may be tasked with scheduling and publishing posts across various social media platforms, engaging with followers, and analyzing performance metrics to optimize future campaigns.