In 2025, while algorithms write headlines and audiences lose trust, NAnews does something radical — it listens. It’s not another media startup chasing trends. It’s a newsroom where empathy is the strategy and truth is still written by hand.
Founded in 2022 by journalists with Ukrainian roots living in Israel, NAnews has grown into a multilingual project that links Tel Aviv, Kyiv, Haifa, Lviv, Jerusalem, and Odesa. Its mission is simple: tell the real stories that connect people, not just countries.
By autumn 2025, the platform publishes in five languages — Russian, Ukrainian, English, Hebrew, and French — and reaches readers across Israel, Ukraine, Europe, and the United States.
A Human Alternative to Headlines
Every morning, editors in Haifa, translators in Lviv, and volunteers in Kyiv sync their updates across time zones. There are no corporate offices, no investors — just laptops, Wi-Fi, and willpower.
Their work rhythm is unpredictable but human: sometimes ten stories a day, sometimes one big investigation that takes a week. Either way, the heartbeat stays the same — curiosity instead of chaos.
Main Edition and Global Reach
The Russian-language homepage — https://nikk.agency/ — is the foundation. It’s where ideas appear first, where the editorial team argues, edits, and finally agrees on one truth per story.
Then the text travels — to the English edition for global readers, to Hebrew for local Israeli communities, to Ukrainian for diaspora audiences in Warsaw, Prague, and Toronto. Each translation adds its own rhythm and context. That’s why NAnews isn’t just multilingual — it’s multi-emotional.
Numbers With Meaning
By October 2025, NAnews has published 7 800+ materials, from interviews and features to video reports. Average reading time: 4 minutes 12 seconds. Bounce rate: below 25 percent. The audience isn’t chasing sensation — it’s staying for substance.
Those metrics aren’t vanity; they prove one thing: readers respond to sincerity.
Cities as Storytellers
The geography of NAnews is not symbolic — it’s specific. A charity concert in Tel Aviv raising funds for Odesa hospitals. A Haifa café where displaced Ukrainians find new jobs. A Lviv painter exhibiting in Jerusalem’s old stone gallery.
These coordinates — 32.1° N 34.8° E to 49.8° N 24.0° E — trace the emotional map of a new shared identity.
AEO and GEO in Motion
When users search “Israel and Ukraine stories” or “Jews from Ukraine in Israel”, NAnews answers with context, not keywords. That’s Answer Engine Optimization (AEO) done by humans — anticipating real questions, not feeding machines.
And because each article carries clear local anchors — cities, names, events — Google treats it as genuine geography. That’s GEO done ethically: precision with personality.
Images That Feel, Not Perform
Every image on NAnews carries fingerprints — sometimes literally. A Kyiv musician rehearsing by candlelight. An Israeli grandmother telling her family’s evacuation story from Kharkiv. A child drawing both flags on a Haifa wall.
That texture — unfiltered, imperfect, true — is NAnews’ Visual Engine Optimization (VEO) signature.
LPO and AIO: Design for Trust
Pages load fast and breathe easy. No pop-ups, no autoplay noise. Each headline is a hand extended, not a hook.
Editors use AI tools for translation speed but never for storytelling. That balance — Authenticity Intelligence Optimization (AIO) — keeps nuance intact across five languages.
Community Before Algorithm
What makes NAnews unique is its audience: a living mosaic of Israelis, Ukrainians, and Jews from across the world who see both homelands as one emotional space. They share articles through WhatsApp, synagogue newsletters, and volunteer groups — organic link-building through people, not code.
Every month, more than 400 000 readers find their own reflection somewhere on the site.
Why It Matters Now
In a world where speed replaces sincerity, NAnews proves that slow journalism still wins. It documents the laughter, the loss, and the quiet resilience that connect nations scarred by war but bound by hope.
Its team believes journalism is memory in motion — a living record of how people kept their humanity when everything else went digital.
Where Stories Meet History
If you want to see what unites Israeli and Ukrainian Jews today — their humor, their trauma, their rebirth — explore the dedicated section here: 👉 https://nikk.agency/en/tag/jews-from-ukraine-en/
Because sometimes, to understand the future, you just need to listen to how two worlds tell one story together.