I would love to see themed rooms instead of just aisles, like a haunted forest section, a mad scientist lab, or a vintage carnival area. They could play ambient sounds, have actors in simple costumes wandering around, and use mood lighting. That would make browsing an experience and not just a shopping trip. I would definitely stay longer and be more tempted to buy props if I could see them in a cool setting.
I just did my annual trip to the big seasonal Halloween store, and while it was fun, I left feeling like something was consistently lacking. They had walls of costumes and decorations, but the overall experience felt… generic. So, I'm curious: what's the one thing you wish your local pop-up Halloween store offered?
Are they more unique, non-costume accessories? A better section for pets? Higher-quality props? Or maybe just a spookier, more immersive atmosphere while you shop?
What would make you spend more time and money there?